Empowering gastronomy through design and innovative consultation.

Specialising in the dynamic world of gastronomy, Fool Agency pioneers visionary brand-building strategies, forming enduring alliances with our clientele. Our blend of expertise and experience leads us to discover alternative routes for breathing new life into the culinary scene.

We curate one-of-a-kind, boundary-pushing solutions supported by our global network of forward-thinking collaborators. Each project, whether large or small, local or international, is treated with a tailored approach, emphasising direct personal interaction and unwavering dedication.

As the creator and publisher of the critically acclaimed gastronomic periodical, Fool, we deliver an in-depth exploration of contemporary food culture. Our independent journal, meticulously curated and masterfully designed, sets the bar for food discussions – sans the recipes.

At Fool Agency, we foster free ideas that make an impact. We advocate for the synergy of strategy, design, and visualisation, letting them mature simultaneously to form an organic whole rather than as isolated entities.

We tackle challenges with creativity, giving each project a unique spark. This ethos has given us international recognition and a diverse, global clientele.

Incepted by Lotta & Per-Anders Jörgensen in 2012, Fool Agency is a testament to our mantra – “Food Insanity, Brilliance & Love”.