Branding, design and photography. Consulting and curating. 
It all starts with a great, intelligent idea.

 Devoted to the multifaceted sphere of gastronomy, we work with visionary brand-building development, forging long-term relationships with clients. With expertise and experience, we generate alternative ways to revitalise gastronomy.

To produce unique and out-of-the-norm solutions, we have built a remarkable cutting-edge network of collaborators worldwide. We work on a case-by-case basis for each client. Big or small. Local or international. With emphasis on close personal contact and commitment. 

Fool Agency is the creator and publisher of the award-winning gastronomic publication Fool, the “must-have” independent journal on modern food culture and gastronomy, carefully edited and skilfully designed, without recipes.

We nurture and liberate great ideas that make a difference. Our belief is that strategy, design, and visualisation should be allowed to ripen together rather than separate entities.

We solve problems 
and bring a unique creativity to each project. Our philosophy has brought us international clients and recognition. 

Fool Agency was founded by 
Lotta & Per-Anders Jörgensen in 2012. 

“Food insanity, brilliance & love”


Lotta is a designer specialising in branding, magazine- and book design. 
Per-Anders is a photographer specialising in people, reportage and still life.
We share a great interest in all things gastronomic.