Devoted to the multifaceted sphere of gastronomy, we work with visionary brand-building development, forging long-term relationships with clients.
With expertise and experience, we generate new ways to utilise and revitalise gastronomy. To produce unique and out-of-the-norm solutions, we have built a remarkable cutting-edge network of collaborators, top chefs and producers worldwide. We work on a case-by-case basis for each client, big or small, local or international, emphasising close personal contact and commitment.
Branding, design and photography. Consulting and curating.
It all starts with a great, intelligent idea.
Fool Agency is behind the award-winning gastronomic publication Fool,
the “must-have” independent journal on modern food culture
and gastronomy, carefully edited and skilfully designed, without recipes.
We nurture and liberate great ideas that make a difference.
Our belief is that strategy, design, and visualisation should be allowed
to ripen together rather than separate entities. We solve problems
and bring unique creativity to each project. Our philosophy
has brought us international clients and recognition.
Fool Agency was founded by Lotta & Per-Anders Jörgensen in 2012.
“Food insanity, brilliance & love” is our motto.
FOUNDERS AND CREATIVE DIRECTORS
Lotta Jörgensen Art Director & Per-Anders Jörgensen Photographer
Lotta is a designer specialising in brand identity, magazine- and book design. Per-Anders Jörgensen is a photographer specialising in people, reportage
and still life. We share a great interest in all things gastronomic.