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CREATIVITY IS FOOLISH

 

Devoted to the multifaceted sphere of gastronomy, we work with visionary brand-building development, forging long-term relationships with clients.

With expertise and experience, we generate new ways to utilise and revitalise gastronomy. To produce unique and out-of-the-norm solutions, we have built a remarkable cutting-edge network of collaborators, top chefs and producers worldwide. We work on a case-by-case basis for each client, big or small, local or international, emphasising close personal contact and commitment. 

 

Branding, design and photography. Consulting and curating. 

It all starts with a great, intelligent idea.

 

Fool Agency is behind the award-winning gastronomic publication Fool, 

the “must-have” independent journal on modern food culture 

and gastronomy, carefully edited and skilfully designed, without recipes.

 

We nurture and liberate great ideas that make a difference. 

Our belief is that strategy, design, and visualisation should be allowed 

to ripen together rather than separate entities. We solve problems 

and bring unique creativity to each project. Our philosophy 

has brought us international clients and recognition.

 

Fool Agency was founded by Lotta & Per-Anders Jörgensen in 2012. 

“Food insanity, brilliance & love” is our motto. 

 

FOUNDERS AND CREATIVE DIRECTORS

Lotta Jörgensen Art Director & Per-Anders Jörgensen Photographer

Lotta is a designer specialising in brand identity, magazine- and book design. Per-Anders Jörgensen is a photographer specialising in people, reportage 

and still life. We share a great interest in all things gastronomic.

FOOL AGENCY   REGEMENTSGATAN 8   MALMÖ   SWEDEN   EMAIL