CREATIVITY IS FOOLISH
Branding, design and photography. Consulting and curating.
It all starts with a great, intelligent idea.
Devoted to the multifaceted sphere of gastronomy, we work with visionary brand-building development, forging long-term relationships with clients. With expertise and experience, we generate alternative ways to revitalise gastronomy.
To produce unique and out-of-the-norm solutions, we have built a remarkable cutting-edge network of collaborators worldwide. We work on a case-by-case basis for each client. Big or small. Local or international. With emphasis on close personal contact and commitment.
Fool Agency is the creator and publisher of the award-winning gastronomic publication Fool, the “must-have” independent journal on modern food culture and gastronomy, carefully edited and skilfully designed, without recipes.
We nurture and liberate great ideas that make a difference. Our belief is that strategy, design, and visualisation should be allowed to ripen together rather than separate entities.
We solve problems and bring a unique creativity to each project. Our philosophy has brought us international clients and recognition.
Fool Agency was founded by
Lotta & Per-Anders Jörgensen in 2012.
“Food insanity, brilliance & love”
Lotta is a designer specialising in branding, magazine- and book design.
Per-Anders is a photographer specialising in people, reportage and still life.
We share a great interest in all things gastronomic.
Ama Brewery, André Restaurant, Bastard, Bulot, Burnt Ends, Byracka vin, Dux, Fuji Film Nordic, Fool Magazine, Fäviken Magasinet, Fäviken, Grand Hotel Lund, Gulliksson, Isensi, Krug, Krus Bageri, Konstantin Filippou, La Treccia, Löfbergs, Malmö Saluhall, Mama Konstantina, Malmstens Fisk, Memphis Film, Mugaritz, Naturens Mästerverk, Nordiska Akvarellmuseet, Norwegian Seafood Council, Petri Restaurant, Phaidon, PM & Vänner, Prototip Raki, Relæ, Ruths, Saltimporten Canteen, St. George Helsinki, Trio Restaurant, Wagner Coctail Bistro, WG Film, Work In Tune, Åhléns, Åre Träfiber