CREATIVITY IS FOOLISH
Empowering gastronomy through intelligent design and innovative consultation.
Specialising in the dynamic world of gastronomy, Fool Agency pioneers visionary brand-building strategies, forming enduring alliances with our clientele. Our blend of expertise and experience leads us to discover alternative routes for breathing new life into the culinary scene.
We curate one-of-a-kind, boundary-pushing solutions supported by our global network of forward-thinking collaborators. Each project, whether large or small, local or international, is treated with a tailored approach, emphasising direct personal interaction and unwavering dedication.
As the creator and publisher of the critically acclaimed gastronomic periodical, Fool, we deliver an in-depth exploration of contemporary food culture. Our independent journal, meticulously curated and masterfully designed, sets the bar for food discussions – sans the recipes.
At Fool Agency, we foster free ideas that truly make an impact. We advocate for the synergy of strategy, design, and visualisation, letting them mature simultaneously to form an organic whole rather than as isolated entities.
We tackle challenges with unrivalled creativity, giving each project a unique spark. This ethos has garnered us international recognition and a diverse, global clientele.
Incepted by Lotta & Per-Anders Jörgensen in 2012, Fool Agency is a testament to our mantra – “Food Insanity, Brilliance & Love”.
Lotta is a designer specialising in branding, magazine- and book design.
Per-Anders is a photographer specialising in people, reportage and still life.
We share a great interest in all things gastronomic.
Ama Brewery, André Restaurant, Bastard, Bulot, Burnt Ends, Byracka vin, Cradle of Food, Dux, Fuji Film Nordic, Fool Magazine, Fäviken Magasinet, Fäviken, Grand Hotel Lund, Gulliksson, Isensi, Krug, Krus Bageri, Konstantin Filippou, La Treccia, Löfbergs, Malmö Saluhall, Mama Konstantina, Malmstens Fisk, Memphis Film, Mugaritz, Naturens Mästerverk, Nordiska Akvarellmuseet, Norwegian Seafood Council, Petri Restaurant, Phaidon, PM & Vänner, Prototip Raki, Relæ, Ruths, Saltimporten Canteen, St. George Helsinki, Trio Restaurant, Wagner Coctail Bistro, WG Film, Work In Tune, Åhléns, Åre Träfiber